We coach businesses on how to envision or revision their ideas. We then advise or mentor them on how to bring those ideas alive - It's that simple...
What Brings You Alive!
Your efforts to distill the strategic aspects of your ideas or the Creative Expression process can be inspired by Three stages of opportunity.
Me - Meeting Self. - Discover
Be - Becoming Self - Nurture
We - Welcoming Self -
Activate
When setting an Intention, ask yourself three questions.
"What brings me alive,"
"WHY?"
And
"How do I bring it to the table?"
Do this until you reach the core of your desire to express or create.
Expectation often refers to what one hopes or believes will happen due to a creative idea. This can include anticipated outcomes, such as financial success, market acceptance, or personal fulfillment. Expectations can be influenced by external factors such as market trends, competition, and investor interest. They are often based on speculation and may not always align with reality.
Intention, however, refers to the purpose or aim behind a creative idea. It is the deliberate plan or commitment to bring an idea to life and achieve a specific goal. Intentions are driven by passion, determination, and a clear vision of what the business idea can become. Intention involves taking concrete steps, making strategic decisions, and investing resources to realize the concept.
It's That Simple?
Your successful journey unfolds through the expression and desire to crave, create, and share your ideas. This builds a narrative structure that provides a framework for concept development, personal growth, and brand storytelling for your idea that will resonates with audiences across cultures and time.
When many ideas never see the light of day, it can be due to various reasons.
Unrealistic expectations, lack of intention and commitment, insufficient resources, market changes, or a mismatch between the idea and the target audience can all contribute to ideas failing to materialize.
To increase the likelihood of success, it's essential for creatives or entrepreneurs to align their expectations with the realities of the market and to approach their ideas with clear intention, dedication, and a willingness to adapt based on feedback and changing circumstances.
Individuals:
Aspiring or emerging creatives looking to reveal, explore or develop their craft :Writers, Artists, Coaches, Social Influencers, Educators…
Professionals:
Early-stage creatives who find themselves in business and selling their creativity: Entrepreneurs, Small Small Business Owners, Emerging Brands…
Businesses:
Developed businesses or teams looking to EnVision or ReVision their strategy: Lux Destination, Beverage, Hospitality, Banking lifestyle businesses…
Organizations:
Non-Profit or philanthropic groups looking to create awareness and support: Art Center, Therapeutic Training, Animal and Homeless Advocates…
According to acclaimed literary critic Joseph Campbell and his classic Heroes Journey. “A hero is someone who has given his or her life to something bigger than oneself.”
Step 1: Evoke
In the first step, the hero is evoked or called to adventure. They discover a longing or desire for something beyond their ordinary existence. This evocation can come in various forms, such as a dream, a mentor's guidance, or an external event. The hero begins to crave change, seeking to break free from their current circumstances and explore new horizons. This craving sets the hero on their path.
Step 2: Provoke
In the second step, the hero is provoked or confronted with challenges and obstacles. These trials force the hero to confront their fears, weaknesses, and limitations. Along the way, the hero meets mentors, gains allies, and receives guidance to nurture their skills, knowledge, and confidence. Through this nurturing process, the hero acquires the necessary tools and wisdom to tackle the challenges ahead. They must create strategies, develop new abilities, and adapt to overcome the trials they face.
Step 3: Invoke
In the final step, the hero is invoked or called upon to take decisive action. They embody the lessons learned during their journey and confront the ultimate ordeal or climax. This could be a life-or-death situation or a crucial test of character. The hero must act upon their newfound strength and face the ultimate challenge head-on. Through their actions, the hero overcomes the final obstacle and undergoes a personal transformation. Having achieved their goal or completed their quest, the hero returns to their ordinary world, changed and enlightened. They then share their experiences, wisdom, and rewards with their community or society, inspiring others and leaving a positive impact.
START NOW! START with a Zoom call and let us know what
IDEAS BRINGS YOU ALIVE.
We understand that it can be daunting.
That is why our EVOKE Process takes you along at your own pace so that you can
BRING IT TO THE TABLE
Who are We
We are a personal, professional, and corporate advisor for developing emerging or existing experience-based businesses.
We aim to work with you to manifest your brand essence into full physical expression.
We reveal what brings you alive and bring it to the table.
We bring ideas alive by understanding the unique DNA of an idea or project, whether it is being envisioned, revisioned, or revived.
We then build a strategy around that idea for a successful implementation with speed, strength, and endurance.
We like being in the creative strategy business and believe in the power of expression. This has allowed us to develop our own unique roadmap, which can be tailored specifically to our clients' needs, yet we work to keep things simple.
We have a deep base of knowledge gained by doing.
We own and run several businesses where we implement our advisory tools.
We are committed to going on the journey with you.
We are very flexible and use several tools, including Zoom, to save time and travel expenses.
We work nationally and internationally, we will only visit with a client when the time is right.
Personal Mentoring for individuals or executive leadership exploring their True Creative Expression and the development of their personal element.
A streamlined guided, practitioner-led experience. Includes self & peer assessment, program, roadmap, and inclusion in The EVOKE community.
Goals
Evoke Me: Creative Individuals – Crave
1. Establish creative essence
2. Define brand message
3. Align for future initiatives
Professional Coaching for individuals or groups exploring the transition into business to leverage their creative expression.
A highly personalized, practitioner-led essence expansion experience,
Deeper transitional insights and coaching support. Includes self & peer assessment, guided essence development, custom workbook, and access to The Evoke Essence community.
Goals
Evoke Me: Creative Individuals – Crave
1. Establish creative essence
2. Define brand message
3. Align for future initiatives
Be Provoked: Emerging Professionals – Create
1. Create professional brand strategy
2. Define market-based offerings + service
3. Establish leadership position + capability
Corporate Advisory for businesses developing brand focused, experience-based projects into full physical expression.
Guided implementation development . A highly motivational , practitioner-led experience, with deeper insights and coaching support. Includes self & peer assessment, guided narrative development, custom EVOKE playbook, and access to The EVOKE community
Goals
Evoke Me: Creative Individuals – Crave
1. Establish creative essence
2. Define brand message
3. Align for future initiatives
Be Provoked: Emerging Professionals – Create
1. Create professional brand strategy
2. Define market-based offerings + service
3. Establish leadership position + capability
Invoke We: Developed Organizations – Share
1. Define organizational and leadership roles
2. Inspire a culture of collaboration
3. Launch an elevated customer experience
Bring It Alive!
The proof is in the pudding my grandma used to say - here is our track record, we would like to add you to our list of clients and associated.
Me - Crave - Discover
Be - Create - Nurture
We - Share - Activate
Over the years, we have blended the creative strategy of individuals and business owners with the expectations of consumers to create branded guest experiences and hospitality environments for craft beverage and lifestyle destination clients such as:
Merryvale and Starmont Wines, Comstock Wines, Miner Brewing, West Distillery, Martin Ray Winery, Prairie Berry Winery, Elevation Ten, Martinelli Winery, C a k e b r e a d Cellars, William Hil, Jordan Winery, Icon Estates Properties, Seghesio Winery, La Crema Winery, Rodney Strong Winery, Domain Carneros, Domain Chandon, Hartwell Vineyards, Charles Krug Winery, Sonoma Cuter Winery, Paris Valley Road Winery, Sextant Winery, Tooth &Nail Winery, Note Vue Estate Winery and Vineyards, Kenwood Vineyards, Korbel, Anaba Wines, Mansion Creek Cellars and Mt Naomi Vineyards in Utah to name a few.
We have also developed brand centric commercial, retail, non-profits, and banking projects for:
SPCA Aiken, Great Oak Therapeutic Riding, Mendocino Art Center, and Family Promise of Augusta. HP Credit Union, Local Greens, Soviet Jeans, Catherine Moore, Hosakowa Engineering, McKesson, Multichoice, DSTV Africa, Addison Avenue CU, Yolo Community Bank, Exchange Bank, First American CU, Redwood CU among others and we have developed national franchise plans and roll out for Powell's Sweet Shoppe USA, Moyo's Yogurt Lounges, Healdsburg General Store, Pages Books, Moxie's Toppings, U+R, Aiken Hub & Marketplace, and most recently Bridgestone Tires International in Aiken SC, and Florere Dental Coaches, along with Ebony + Oak Bourbon Strategy Development.
Own the elements of your capabilities. Evoke Essence uses a simple multi-disciplined approach to elevate and defines a clear path for emerging creatives.and business professionals
Fill in the form hit the zoom link or call to set up a meeting at (707) 975-7961